World Media network is giving a platform to promote the brands and a message to marketers to use the press release distribution company and the digital strategy to connect with their customers. So if you’re convinced then regional content promoting is vital,
World Media Network helps the companies to achieve success in terms of branding and marketing as there are lots of Rural Marketing Problems that can be solved using the services of Rural Marketing of World Media Network. These are a few of the Highlights on Rural Marketing Problems.
- Low literacy
- Seasonal Demand
- Media for promotions
- Communication problems
- Traditional life
- Buying decisions
Scope of Rural Marketing
- Agricultural consultancy
- Banking, micro-finance, and loan facilities
- Telecomm services
- Automobiles services
- Media channel services
- Travel and reservation services
- Educational and career consultancy
- Rural marketing can also be enhanced by developing
- rural marketing sources.
- Educating people living in rural areas to operate and develop themselves as well as the whole nation.
Promotion is the stage where the product is introduced in the market. In rural markets, the promotion mix should be planned in such a way that rural consumers can easily understand the product features.
Following promotional strategies are used by the marketers:
The villages have limited means of entertainment which include tv, radio, press, and cinema. The companies advertise their products through these popular mass media.
It can be seen as hiring a salesperson for performing door to door sales and collecting information and queries related to the product and the brand.
As we have already discussed in the distribution strategy, local media includes audiovisual vans, animal parades, fares, folk programs, etc. Displaying advertisements, video clippings, short films, posters, and paintings at these places is also a useful promotional activity.
Hiring Models and Actors for Promotion:
Rural people are fascinated by the television actors and models and consider them as their role models. Therefore the marketers must engage famous faces in their tv commercials to promote the brand.
Advertise Through Paintings:
The rural consumers are attracted to the bright colors and the pictorial representation of the products; hence, wall paintings are a good idea in the rural markets.
Rural Marketing Strategies
When we talk about the 4 P’s of the marketing mix of a product, the first thing that strikes us is the combination of product, price, place, and promotion. This is what we will be discussing under rural marketing strategies.
Let us now discuss these four components of the marketing mix concerning the product being introduced in the rural market:
People are far more comfortable consuming content in their own language and hence building a localized language friendly platform and getting the News in regional coverages of Indian languages such as Bengali, Tamil, Telugu, Kannada, and Punjabi, etc, Here is the list of a few of the publications where our releases get covered.
Regional language digital natives are an altogether a separate subset of users, you cannot just replicate the strategy applied for English digital users to reach them.
Regional Video Marketing in Bengali, Tamil, Telugu, Kannada, and Malayalam consumers spend almost 60% of internet time watching Hindi language videos, followed by 35% on regional videos. English video content gets only a measly 5% viewership in youtube channels and brands churning regional content in more so in Hindi and other regional languages. World Media Network has come out with voice marketing and Audio content as voice-based search is without a doubt the next big step towards fact, as per a report by end of 2021 50% of web browsing once it is crucial for Brands, today to figure out new ways to become discoverable through voice search results to stay visible on online platforms. To appear better on voice search results brands should write a question and answer in the paragraph. Whenever voice assistant faces questions from users they are more likely to pick up a direct answer from a website with similar tags and questions.
They include, besides Sanskrit, the following 21 modern Indian languages: